Hello Earthlings! In today’s episode, our host Lisa Ann Pinkerton (CEO of Technica Communications), and our guest Steve Boyle (Rubicon Carbon VP, Head of Sales) discuss how we solve the puzzle of carbon markets.

If you follow this industry, you know the ability of companies to purchase carbon credits to offset their emissions can be as complicated as a Rubik’s Cube. Steve walks us through the industry’s reputation challenges, Verra’s carbon credits scandal, and the differences between nature-based solutions and industrial-based solutions. Steve and Lisa Ann also discuss how Rubicon Carbon is changing the industry to make it easier for corporations to verify and trust the carbon offsets they are purchasing.

In Restoring Our Faith in Humanity- we have the privilege of spotlighting journalist Fathi Mohamed Ahmed, who, in 2022, pioneered Somalia’s inaugural all-women newsroom, Bilan Media. Despite confronting pervasive prejudice, this remarkable news team fearlessly tackles previously taboo social topics, such as puberty, the female drug epidemic, and the lives of women living with HIV. Fathi and her dedicated news team exemplify extraordinary courage, and we wholeheartedly commend their endeavors.

This is the fourth episode in our series on carbon emissions. To hear more, other episodes in this series are:

• S1:E3 – Coming Down from the Oil High with Gregor Macdonald
• S3:E2 – The Fake News Machine of Fossil Fuels with Duncan Meisel
• S3:E6 – The Perils and Payoffs of Carbon Credits with Sasha Mackler